A&A Holding LLC. is a Dubai-based parent company established in 2001, specializing in the field of investment plans, project investment and operation, concentrated around the Real Estate and Urban Development. The holding has many brands under its umbrella.
A&A’s brief was to come out with a strong corporate identity that reflects its strong base as a mother holding having many brands under its umbrella. They wanted classic feel, yet contemporary look with the best possible combination of fonts, color and icon. I also created their corporate profile with the usage of abstract and blurred imagery to depict constant motion and progress.