Serena Residence: Branding / Campaign Design / Brochure

Serena Residence' occupies a prime location within Jumeirah Village, the residential and commercial hub of new Dubai. Jumeirah Village is a master development in Dubai that houses over 2,000 luxury villas, townhouses and deluxe apartments, reflecting either Arabian or Mediterranean style of architecture. The community boasts stunning landscapes and a vast Central Park; a tranquil water canal flows through the village lending a serene air to the entire development.

I created a brand for the project including design of a logo and associated artwork to give the project a fresh serene feel. This was then applied to associated print ads and collaterals to publicize the project.